An owner’s true account
The Allocation
Game
Six Ferraris in five years. The real numbers.
What it is
I bought my first Ferrari the way most people do: badly informed, slightly starstruck, and certain the dealer was telling me everything I needed to know. He wasn’t — not because he was dishonest, but because nobody had asked him to. Five years and six cars later, I know what a modern Ferrari actually costs to keep, what it’s really worth eighteen months after delivery, and how the allocation list works from the inside.
This isn’t a review, and it isn’t a buying guide written by someone who drove the car for an afternoon. It’s the invoices, the depreciation curves, the calls with the dealer, and the one deal that cost me real money — written down properly, for the first time.
I write under a pen name because the point isn’t who I am. It’s the numbers. They hold up either way.
What’s inside
Real depreciation, not manufacturer estimates
Delivery invoice to resale price, tracked across three 488s — two GTBs and a Spider.
The full five-year running-cost picture
The real running costs — insurance, servicing, tyres, storage, depreciation — across six cars, not one.
How the allocation game actually works
What moves you up a dealer's list from the inside of that relationship, and what doesn't.
One flip that went wrong, in full
One car bought, held, and sold at a loss — the full numbers, and exactly what went wrong.
The free companion guide
Thinking about driving one, not just owning it?
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